Blog | Phyllis Ford

When You Can Only See a Property Once

If you’re searching for a new home within a tight time frame or searching for an out-of-town property, you may not have time to make multiple visits. In fact, you might only get a chance to view a property once before deciding whether or not to make an offer. In ...

Home Loans That Require No Down Payment

Perhaps one of the most challenging things about buying a home is saving for the downpayment. Collecting such a large sum of money can be difficult. The truth is that most buyers actually think that they need more than they actually do to buy a home. The downpayment doesn’t need ...

A Wide Variety of Florida Homes Available for Sale

With few exceptions, Florida could be considered a state that's all things to all people. However, that statement comes with a few caveats. Specific cities, communities, and neighborhoods, for example, tend to cater to different lifestyles, age groups, and income levels. In order to find the specific location that would best suit ...

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...